Irish hoteliers have expressed growing concern regarding the trajectory of the national economy, citing rising costs as a “major challenge” for the industry in 2026. The concerns come as key financial reports from Diageo, Glanbia, and HSBC Holdings are released this week, offering a snapshot of the broader economic landscape.
The hospitality sector’s anxieties center on escalating operational expenses, impacting profitability despite a reported 76% occupancy rate in 2023, according to the Irish Examiner. Even as specific figures for 2026 have not been released, industry representatives anticipate continued pressure on margins.
The Marketing Institute Ireland (MII) All-Ireland Marketing Awards, held in May 2025, highlighted the success of several Irish brands, including Diageo and Glanbia. Glanbia Performance Nutrition, in partnership with research firm Opinions, received the Grand Prix award for their work in understanding consumer motivations. Diageo secured a record five awards, recognizing their campaigns in digital marketing, entertainment sponsorship, strategic pricing, brand building, and market research. Liam El Sibai, Diageo’s senior brand manager, received an award for emerging talent.
WaterWipes likewise achieved recognition at the awards, winning accolades for international marketing and new product development. Lakeland Dairies was honored in the B2B Marketing category, while Allianz was named Marketing Team of the Year. The awards, judged by a panel of business experts, underscored the contribution of Irish marketers to brand success and economic growth.
Shane McGonigle, CEO of MII, stated that the awards recognize “the power of marketing to build business through brands” and celebrate companies “literally conquering the world.” He further emphasized the role of professional Irish marketers in strengthening businesses across the economy. Mark Nolan, chairman of MII, added that marketing is “at the heart of driving business success.”
Diageo’s strong performance at the MII awards, winning in categories such as Digital Marketing Campaign and Insights & Market Research, contrasts with the broader economic concerns voiced by hoteliers. The company’s success, alongside Glanbia’s recognition, suggests continued strength in certain sectors of the Irish economy.
The release of Diageo’s second-quarter figures and full-year results from Glanbia and Dole plc this week are expected to provide further insights into the economic climate. HSBC Holdings plc will also report its fourth-quarter earnings, adding to the financial data available for analysis.
