Nike, Inc. Has announced a series of leadership changes across its EMEA, Greater China, and Asia Pacific & Latin America (APLA) regions, the company revealed this week. The restructuring involves the appointment of a new Brand Marketing Training Latam Specialist, a role focused on strengthening Nike’s connection with consumers in the training community across Latin America.
The Brand Marketing Training Latam Specialist will report to the Director of Brand Marketing Running & Training and will work closely with cross-functional teams within Nike, including marketing, merchandising, and marketplace divisions, as well as APLA brand teams. Collaboration will also extend to external agencies and community partners, with the aim of inspiring athletes and bolstering Nike’s brand presence.
Nike is seeking a candidate with a strong background in brand strategy and management, specifically someone who can craft authentic narratives that resonate with the training community. The ideal candidate will possess between three and five years of experience in consumer marketing or related fields, including brand events, retail marketing, and digital marketing. A bachelor’s degree in marketing, communications, or a related discipline is required.
The role encompasses program planning and execution, maintenance of marketing enablement toolkits, and support for budget management. Responsibilities include managing pre-season planning, such as product booking reconciliation, and driving in-season milestones like marketing hand-offs and seasonal debriefs. The specialist will also facilitate leadership forums, sharing project updates and identifying potential risks.
A key component of the position involves maintaining the Japan Marketing Homebase Airtable, a central tracking system for marketing launches and completions. The role also requires the development of playbooks, templates, and training materials to standardize marketing processes and ensure alignment across teams. Budget support will be provided through internal order creation and monthly forecasting.
Proficiency in both English and Spanish is essential for the position, reflecting the focus on the Latin American market. Nike emphasized the need for a candidate who thrives in a fast-paced, consumer-driven environment, demonstrating agility, resilience, and a positive attitude. The company is looking for someone who can navigate ambiguity and foster collaboration to build meaningful consumer connections.
These leadership changes come as Nike continues to navigate a dynamic global market. Recent reports indicate a significant focus on growth within the Asia Pacific and Latin America regions, with Statista reporting on Nike’s revenue performance in these key segments for 2025.
