A commemorative merchandise collection marking 30 years since the launch of the Pokémon franchise is now available at the Pokémon Center, The Pokémon Company announced on February 4, 2026.
The collection, which includes apparel, accessories, home goods, and collectible pins, celebrates the beginning of the Pokémon journey in February 1996. According to a press release, the merchandise is designed to appeal to both long-time fans and newcomers to the Pokémon universe.
Items available range from trading card game (TCG) accessories, such as card sleeves and double deck boxes, to everyday items like notebooks and insulated tumblers. Purchases from the 30th Anniversary Collection will include an exclusive sticker sheet, while supplies last.
The launch of the collection is part of a larger celebration planned throughout the year, with additional merchandise and events expected, according to the Pokémon Company. A teaser trailer showcasing upcoming releases has been released.
The Pokémon Company International highlighted the significance of the anniversary, noting the franchise’s evolution since its inception. A statement released by the company indicated the collection is intended to deepen engagement with its audience and reinforce its market position. Analysts at el-balad.com noted the collection serves as a strategic response to increasing competition within the merchandise market, leveraging nostalgia to attract consumers.
The 30th Anniversary Collection is available for purchase online at the Pokémon Center.
