Taylor Swift’s company, TAS Rights Management LLC, successfully opposed the trademark application for “Swift Home,” a bedding brand, leading Cathay Home Inc. To effectively abandon its pursuit of federal trademark registration, according to a notice filed with the U.S. Patent and Trademark Office (USPTO) on February 11, 2026.
The opposition, initially filed in November 2025, centered on the argument that the “Swift Home” mark, particularly its cursive script and the design element of four lines extending from the “t,” too closely resembled Swift’s established signature, and branding. Swift’s legal team argued that the similarity could mislead consumers into believing an affiliation or endorsement between the pop superstar and Cathay Home’s products, which include pillows, mattresses, sheets, comforters, and related bedding items.
Cathay Home Inc. Applied to register the “Swift Home” trademark on May 5, 2025. The Trademark Trial and Appeal Board issued a “Notice of Institution” requiring Cathay Home to file an answer within 60 days, setting a deadline of April 12, 2026. The schedule extends into 2027, with a potential oral hearing scheduled for September 14, 2027, though the case has now been resolved prior to reaching that stage.
Rebecca Liebowitz, an attorney with Venable LLP representing Swift, stated in legal filings obtained by Billboard that consumers would “immediately recognize the name ‘SWIFT’ as identifying the Artist.” This assertion underscores the strength of Swift’s existing brand recognition and the potential for consumer confusion.
Taylor Swift has built a substantial intellectual property portfolio, holding 175 live trademarks. While she is known for actively protecting her brand, trademark attorney Josh Gerben, who first reported the opposition, noted that Swift brings relatively few formal challenges compared to other high-profile celebrities. Jay-Z, for example, has filed eight such cases in the past decade, while Nirvana and Snoop Dogg have filed three and five respectively.
The filing from Swift’s legal team emphasized her widespread recognition, noting her accolades including being named TIME magazine’s Person of the Year and having won four Album of the Year Grammy Awards – a historical record. The document as well suggests that Cathay Home was aware of Swift’s public profile when it filed its trademark application.
As of February 13, 2026, Cathay Home has not publicly commented on the outcome of the trademark dispute. The USPTO has not issued a formal cancellation notice, but the abandonment of the application effectively prevents Cathay Home from securing federal trademark protection for the “Swift Home” brand.
