Getty Images Extends Partnership with Formula 1®
London – January 12, 2026 – Getty Images (NYSE: GETY), a leading global provider of visual content, has announced the renewal of its multi-year agreement with Formula 1®. This continued collaboration will see Getty Images remain the official photographic partner of Formula 1®, capturing and distributing iconic imagery from races around the world.
A Long-Standing and Successful Relationship
The partnership between Getty Images and Formula 1® dates back several years, consistently delivering unparalleled access and high-quality photography to fans and media outlets globally. This renewal underscores the value Formula 1® places on Getty images’ expertise in motorsports photography and its ability to tell compelling visual stories. The initial partnership began in 2016, and this latest extension signifies a continued commitment to showcasing the excitement and drama of Formula 1® through stunning visuals.
What This Means for Formula 1® Fans and Media
The renewed agreement ensures that fans and media will continue to have access to the most extensive and captivating photographic coverage of every Formula 1® race weekend. This includes:
- exclusive Trackside Access: Getty Images photographers are granted unparalleled access to the paddock, pit lane, and track, capturing moments others miss.
- real-Time Imagery: Images are delivered in near real-time, allowing for immediate distribution to news organizations and social media platforms.
- High-Resolution Photography: Getty Images provides high-resolution images suitable for a wide range of applications, from print publications to large-format displays.
- Historical Archives: Access to Getty Images’ extensive Formula 1® archive, offering a rich visual history of the sport.
For media outlets, this partnership guarantees a consistent and reliable source of high-quality imagery to accompany thier Formula 1® coverage. Fans benefit from a richer visual experience across various platforms, including official Formula 1® channels, news websites, and social media.
Getty Images’ Role in Motorsports Photography
Getty images has established itself as a dominant force in motorsports photography, covering a wide range of racing series, including NASCAR, IndyCar, and MotoGP.Their team of experienced photographers are renowned for their ability to capture the speed, skill, and emotion of motorsports. The company’s commitment to innovation and technology ensures that they remain at the forefront of visual storytelling in the racing world.
Getty Images doesn’t just provide photographs; they offer a complete visual content solution. This includes video, editorial, and creative services, all designed to enhance the storytelling experience. Their advanced distribution network ensures that content reaches a global audience quickly and efficiently.
The Growing Demand for Motorsports Content
The popularity of Formula 1® has surged in recent years, particularly among younger audiences, fueled in part by the Netflix docuseries Drive to survive. this increased interest has driven a corresponding demand for high-quality visual content. Getty Images is well-positioned to capitalize on this trend, providing the imagery that fans and media crave.
According to a report by Statista, Formula 1®’s global viewership reached 445.3 million in 2023, a significant increase from previous years.This growth is expected to continue,further solidifying the importance of visual content in promoting the sport.
Looking Ahead: Innovation and Expansion
Getty Images and Formula 1® are committed to exploring new and innovative ways to deliver visual content to fans. This includes experimenting with new technologies,such as virtual reality and augmented reality,to create immersive experiences. The partnership will also focus on expanding coverage to include behind-the-scenes content and driver stories, offering fans a more intimate look at the world of Formula 1®.
“We are thrilled to continue our partnership with Formula 1®,” said a Getty Images spokesperson. “Formula 1® is a truly global sport with a passionate fan base, and we are proud to be the official photographic partner, capturing the excitement and drama of every race.”
Key Takeaways
- Getty Images has renewed its multi-year agreement with Formula 1® as the official photographic partner.
- The partnership ensures fans and media access to exclusive, high-quality imagery from every race weekend.
- Getty Images is a leading provider of motorsports photography, covering a wide range of racing series.
- The demand for Formula 1® content is growing, driven by increased viewership and the popularity of Drive to Survive.
- Both Getty images and Formula 1® are committed to innovation and expanding visual content offerings.
