Gatorade is bringing back a piece of its past – both in packaging and flavor – with the revival of its iconic glass bottle and a discontinued taste from over three decades ago. The beverage company announced it will re-release Gatorade in its original glass container, alongside the return of Orange 60, a flavor last available in the early 1990s.
The move taps into growing consumer nostalgia and represents a tribute to Gatorade’s history while aiming to connect with new generations. The limited-edition bottles and flavor are launching alongside the final season of Stranger Things, a cultural touchstone where Gatorade played a prominent role, further amplifying the brand’s reach. This isn’t simply a retro offering; it’s a strategic play to reignite brand affinity and capitalize on a moment of cultural importance as one of the most influential productions of the last decade concludes.
Gatorade first introduced its sports drink in 1965, initially packaged in glass bottles. The brand later transitioned to plastic containers for practicality and safety. Orange 60, originally formulated to provide a specific carbohydrate-electrolyte ratio, became a popular choice among athletes before being discontinued.
The re-release of the glass bottles and Orange 60 flavor is part of a broader collaboration with Stranger Things, leveraging the show’s popularity to generate excitement and drive sales. The limited-edition products will be available for a short period, creating a sense of urgency and collectibility for fans and consumers alike.
