Benedict Cumberbatch Stars in Unexpected ’World Of Tanks‘ Christmas Campaign
London, UK – November 29, 2023 – In a surprising move, actor Benedict Cumberbatch is fronting a new Christmas-themed promotional video for the online multiplayer game world Of Tanks. The campaign, released this week, has sparked a mixed reaction from the game’s community, with players commenting on its unusual tone and aesthetic.
The collaboration arrives as World Of Tanks continues a year of high-profile partnerships aimed at broadening its audience. Recent crossovers have included iconic rock band KISS featuring Gene Simmons and Paul Stanley, the gritty world of Peaky Blinders, and the adventurous Lara Croft from tomb Raider. While some fans have praised these integrations, the Cumberbatch-led Christmas video has drawn more varied responses. Reddit users described the production as “excellent” and “tasteful,” evoking a strong Christmas atmosphere, while others found the pairing “odd.”
The video’s release follows a trend of video game companies leveraging celebrity endorsements to generate buzz and attract new players. World Of Tanks, developed by Wargaming, boasts millions of registered players worldwide and remains a significant title in the free-to-play gaming market. the campaign’s success will likely hinge on whether Cumberbatch’s presence can translate into increased player engagement and new user acquisition during the holiday season.
Beyond World Of Tanks, other gaming franchises are also actively pursuing large-scale collaborations. Fortnite is currently hosting a Kill Bill event featuring Uma Thurman, though that crossover has also faced criticism from some fans.
