Bezos’ AI Startup, Fabrica, Acquires robotics Agent Firm General Agents
SEATTLE – Jeff Bezos’ newly launched artificial intelligence and robotics company, fabrica, has acquired General Agents, a firm specializing in building computer agents for physical tasks, according to a report by The Information. The acquisition marks a significant step for bezos as he takes on an operational role for the first time in four years, co-leading Fabrica alongside physicist and chemist Vik Bajaj.
Fabrica, revealed earlier this month, is focused on developing “physical AI” – advanced robotics capable of performing real-world tasks. this acquisition of General Agents, which builds software allowing robots to perceive and interact with their environment, underscores Fabrica’s commitment to bridging the gap between artificial intelligence and practical submission. The move comes as investment in physical AI accelerates, with companies like rerun and Dexterity securing substantial funding to build infrastructure and robots powered by these advanced technologies.
The report noted that this is the first time Bezos has taken an official operational role in a company as leaving Amazon four years ago. Joining Bezos as co-founder and co-CEO is Vik Bajaj, a physicist and chemist who worked with Google’s co-founder Sergey Brin at Google’s X, the project that produced the drone delivery service Wing and the self-driving vehicle that became Waymo.
The acquisition arrives amid a surge in advancement within the physical AI sector. PYMNTS reported Nov. 18 that physical AI is emerging as the next stage of robotics, with advances in sensing, perception and large AI models giving machines capabilities that traditional automation never supported.
Recent investment highlights include Rerun securing $17 million in seed funding in March to build a database and cloud data platform purpose-built for physical AI data and workflows, and Dexterity raising $95 million in additional funding in March to accelerate its development of physical AI robots to enhance productivity and address labor shortages.
