Dollar General Sees Continued Foot Traffic Gains, Nipping at Conventional Grocery Chains
New York, NY – Dollar General is experiencing sustained growth in customer visits, signaling a potential shift in grocery shopping habits as consumers increasingly turn to value retailers, according to the latest data from Placer.ai. the discount chain has seen elevated foot traffic every quarter since Q1 2024, coinciding with strong financial results reported by the company.
Dollar tree’s Q2 2025 net sales grew 12.3% year-over-year, with comparable sales up 6.5%. Dollar General mirrored this momentum, reporting a 5.1% increase in Q2 2025 net sales and a 2.8% rise in same-store sales.
This growth is translating into a gradual increase in Dollar General’s market share within the grocery sector. While not yet a major threat to established giants like Kroger and Albertsons, Placer.ai data reveals a consistent rise in Dollar General’s share of grocery visits – climbing from 12.1% in Q2 2019 to 14.9% in Q2 2025. Over the same period, traditional chains like Kroger and Albertsons collectively lost nearly four percentage points of grocery visit share.Value grocers like Aldi remained stable until 2022, when they began to gain traction.
The data suggests Dollar general is primarily attracting customers from traditional supermarkets. Placer.ai’s analysis shows a growing trend of Kroger shoppers supplementing their regular trips with visits to Dollar General (51.6% in Q2 2025). Conversely, Dollar General customers are becoming less reliant on Kroger, decreasing from 28.6% in Q2 2019 to 17.7% in Q2 2025.
despite these shifts, Kroger’s overall foot traffic has remained relatively stable, experiencing a slight decrease of just 1.2% between Q2 2022 and Q2 2025.
The continued growth of Dollar General underscores the ongoing consumer focus on value and convenience, and suggests a potentially notable evolution in the competitive landscape of the grocery retail industry in the coming years.
