Swiss Air CEO Warns Rising Costs Threaten ticket Price Stability
ZURICH – Swiss International Air Lines is facing increasing pressure to maintain affordable ticket prices as external costs continue to climb, according to CEO Jens Fehlinger.While the airline aims to remain competitive, particularly against low-cost carriers, Fehlinger acknowledged that long-term price stability is increasingly challenging.
The airline is navigating a landscape of rising fuel costs and heightened competition, particularly on short-haul routes. Swiss is attempting to mitigate these increases thru investments in fuel-efficient aircraft like the A350 and streamlining internal processes within the lufthansa Group. However, the CEO stressed the need for favorable economic conditions to ensure flying doesn’t become a luxury. “Flying must remain affordable,” Fehlinger stated.
Swiss differentiates itself by focusing on quality and reliability, rather than directly competing on price wiht budget airlines. The airline intends to deliver a consistent premium experience across all classes,investing in modern cabins,innovation,and sustainability. The company emphasizes that “premium” means a reliable, high-quality product accessible to a broad range of travelers, not exclusivity for a select few.
According to a recent interview, Swiss is focused on remaining economically strong and advocating for competitive framework conditions to navigate the evolving aviation market.
(mat)
Melissa Greiter (mgr) has worked for 20 Minuten as 2024. She has been an editor in the News & Society section since February 2025.
