Fox News Media and Palantir Technologies Announce Strategic Data Partnership
NEW YORK - November 21, 2025 – Fox News media and Palantir Technologies have entered into a multi-year strategic partnership to leverage Palantir’s artificial intelligence platforms across Fox News’s digital and television operations, the companies announced today. The collaboration aims to enhance content personalization, improve advertising effectiveness, and streamline internal workflows.
The deal marks a significant investment by Fox News Media in AI technology,signaling a broader industry trend toward utilizing data analytics for improved audience engagement and operational efficiency. Palantir, known for its work with government agencies and large enterprises, will provide fox News with access to its Foundry and Gotham platforms, enabling advanced data integration and analysis capabilities.”This partnership with Palantir will allow us to deliver even more relevant and engaging content to our viewers and advertisers,” said Fox News Media CEO Suzanne Scott in a statement. ”By harnessing the power of AI,we can deepen our understanding of our audience and optimize our operations.”
Palantir’s Foundry platform will be utilized to integrate and analyze data from various Fox News sources, including viewership metrics, website traffic, and social media engagement. this integrated data view will enable the creation of personalized content recommendations and targeted advertising campaigns. Gotham, Palantir’s platform traditionally used for national security applications, will be employed to enhance internal security protocols and streamline newsgathering processes, according to sources familiar with the agreement.
The financial terms of the partnership were not disclosed. However,industry analysts estimate the deal to be valued in the tens of millions of dollars annually. “We are thrilled to partner with Fox news Media, a leader in the news and media landscape,” said Palantir CEO Alex Karp. “Our platforms are designed to empower organizations to make data-driven decisions, and we are confident that we can help Fox News achieve its strategic objectives.”
The partnership comes as the media industry faces increasing pressure to adapt to changing consumer habits and maintain profitability. AI-powered tools are increasingly seen as essential for navigating this evolving landscape,offering opportunities to improve content delivery,personalize user experiences,and optimize advertising revenue. Fox news Media’s move positions it as an early adopter of advanced AI technologies within the conventional media sector.
