Apple Watch Ultra Appeals to Watch Enthusiasts Despite UI Quirks, Lacking a Defining “Story”
SEOUL, SOUTH KOREA – November 26, 2025 – The Apple Watch Ultra presents a compelling option for watch aficionados, offering a design prioritizing functionality over broad appeal, but falls short of fully capitalizing on its potential due to software inconsistencies and a lack of compelling narrative, according to a recent review.
The reviewer, a self-described watch fanatic, noted an unusual behavior when alternating between the Apple watch Ultra and other timepieces: the fitness app and related notifications completely disappear from the Ultra’s interface. While this minimizes the constant push for “ring completion” familiar to dedicated Apple Watch users, it also feels “half-baked,” diminishing some of the device’s practicality.
Despite this UI quirk, the Ultra’s design resonated with the reviewer, who favored its focus on function compared to the more universally-aimed aesthetic of the standard Apple Watch. The reviewer highlighted a desire for Apple to cultivate a more adventurous “story” around the Ultra,beyond the typical health and safety success stories,envisioning narratives of the watch accompanying users on challenging expeditions. This perceived lack of a defining narrative contributes to the price difference between the ultra and its standard counterpart.
Ultimately, the reviewer expressed a willingness to consider purchasing an Apple Watch Ultra in the future, leaning towards a used older model for cost-effectiveness given infrequent daily wear. A final, unexpected observation was the watch’s surprising appeal to potential romantic interests.
