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Sony G Earnings: Profit Forecast Up, Demon Slayer Boost – Bloomberg

by Priya Shah – Business Editor

Sony Group Boosts Fiscal Year Profit Forecast to ¥1.43⁢ Trillion, Driven by Music & Semiconductors

Sony Group Corporation (6758:JP) announced a revised operating ⁢profit forecast of ¥1.43 trillion for the fiscal ⁢year ending March 2026,⁤ exceeding the Bloomberg-compiled consensus estimate of ¥1.423 trillion from 22 analysts. The increase is attributed to strong performance in both the semiconductor and⁣ music‍ sectors, alongside a reduced anticipated tariff impact.

A notable contributor to the music business’s success is the global performance of “Demon Slayer: Kimetsu no Yaiba the Movie: Mugenjou Chapter 1: The Return⁤ of Akaza,” produced ‌with affiliated company Aniplex.⁣ As of October 17th,the film has generated worldwide box⁢ office revenue ⁤of $654 million (approximately ¥94.8 billion).

The company has also adjusted its currency⁢ exchange rate assumptions to approximately ¥145 to the US⁢ dollar (previously ¥143) and ¥164 to the Euro (previously ⁢¥157). Alongside the⁢ profit revision, Sony announced a treasury stock repurchase program authorizing up to​ 35 million shares (0.59% ​of outstanding ​shares excluding treasury stock) with a maximum value of ¥100 billion.

Sony Group is ‍increasingly focused on its⁣ entertainment businesses, with games, music,⁢ and movies now representing‍ roughly 70% ⁤of the projected operating profit for the ⁤current fiscal year. This‍ focus has been further solidified by the recent public listing of‍ Sony Financial Group in ‍late September.

The game business continues to benefit from a growing playstation 5 user base five years after its launch, with stable growth expected in ​the platform business, aided by favorable exchange​ rates.

Morningstar Director Kazunori Ito commented positively on the results, stating the company deserves “an honest positive evaluation” due to ⁤its ⁢strong financial performance. He highlighted the growing importance of ‍acquired music and anime content as a core pillar supporting the entire group. Regarding semiconductors, Sony ⁢noted ⁢strong performance from image sensors used in new iPhone models, stating they will “keep an ⁢eye on the sustainability of this momentum.”

Following ⁣the proclamation, Sony​ Group shares rose 6.7% in afternoon trading ​on the Tokyo market, reaching ¥4,569 – the highest intraday increase sence October 6th.

(Interview cooperation: Takashi Mochizuki)

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