BSW to drop Sahra Wagenknecht‘s Name, New Leadership Proposal Emerges
Magdeburg, Germany – November 10, 2025 – The Alliance sahra Wagenknecht (BSW) party is set to undergo a significant rebranding, distancing itself from its founder and prominent figure, Sahra Wagenknecht. The move, announced in recent days, will see the party adopt a new full name while retaining the BSW abbreviation. A final decision will be made at a party conference in Magdeburg on December 6th and 7th.
The shift comes as the BSW seeks to broaden its appeal beyond Wagenknecht’s personal brand. While Wagenknecht remains the party’s defining face and most recognizable leader, the leadership believes a name change is necessary for long-term growth and to emphasize the party’s core principles. The BSW, founded earlier this year, currently holds seats in the European Parliament and is aiming to gain depiction in German state and federal elections.
The party leadership has proposed ”Alliance for Social Justice and Economic Reason” as the new official long form. However, the Rhineland-Palatinate regional association has put forward an alternative: ”Citizens create change – reason and justice.” Both proposals aim to encapsulate the BSW’s platform, which focuses on social equity and pragmatic economic policies. The outcome of the vote at the December conference will determine the party’s official identity moving forward.
