Apple and Google Announce Landmark AI Partnership: Siri to Integrate Gemini, in $1 Billion Deal
CUPERTINO, CA – November 7, 2025 – In a stunning move reshaping the landscape of artificial intelligence and mobile technology, apple and Google have announced a definitive agreement for Google’s gemini AI to power Siri, effective immediately. The deal, valued at $1 billion, marks a significant strategic shift for Apple, acknowledging Google’s lead in generative AI capabilities.
The partnership addresses growing concerns about Siri’s competitive disadvantage against AI assistants like Google Assistant, Amazon’s Alexa, and OpenAI’s ChatGPT. Apple users will begin to see Gemini’s advanced capabilities integrated into Siri over the coming months, enhancing natural language understanding, contextual awareness, and overall responsiveness. This collaboration aims to deliver a dramatically improved user experience, positioning Apple to regain ground in the increasingly vital AI space. The agreement impacts hundreds of millions of iPhone, iPad, and Mac users globally, and signals a potential realignment of power within the tech industry.
Sources familiar with the negotiations revealed that Apple initiated discussions with Google several months ago, recognizing Gemini’s superior performance in benchmark tests and its ability to handle complex queries. While Apple continues to invest in its own AI research, the integration of Gemini provides an immediate and substantial upgrade to Siri’s functionality. The $1 billion investment will cover licensing fees, ongoing development costs, and dedicated engineering support from Google.
“This is about delivering the best possible experience to our users,” stated an Apple spokesperson.”Gemini’s AI capabilities are truly notable, and we believe integrating them into Siri will provide a significant leap forward.”
The deal comes as the AI market rapidly evolves, with companies vying for dominance in generative AI and large language models. Google’s Gemini, released in February 2024, has quickly become a leading contender, praised for its multimodal capabilities and ability to generate high-quality text, images, and code.
