Yahoo Updates Data Practices, Giving Users More Control Over Personal Facts
FINLAND – 2024/02/29 14:37 EET – Yahoo is informing users in Finland of updates to its data practices, providing increased clarity and control over how their information is collected and used. Teh changes, detailed in a newly presented consent banner, outline how Yahoo leverages data – including cookies, IP addresses, and browsing history - for analytics, personalized advertising, and service development.
Yahoo, a component of the Yahoo group, utilizes precise geolocation data alongside other personal information to tailor advertising and content, measure ad performance, analyse audience demographics, and refine its services. These practices impact all users of Yahoo’s platforms, including its finance and news sites, and represent a broader industry shift toward greater user privacy awareness and compliance with regulations like the General Data Protection Regulation (GDPR). Users now have the option to reject the use of their data for these additional purposes or to customize their privacy settings.
Users are presented with three primary choices: “Accept all,” “Reject all,” or “Manage privacy settings.” Selecting “Reject all” prevents yahoo and its partners from utilizing cookies and personal data for the specified purposes. The “Manage privacy settings” option allows for granular control over data usage preferences.
These preferences can be modified at any time through links found in yahoo’s privacy and cookie policies, accessible on its websites and within its applications. Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_ad230703-66b0-4865-a731-56af8c572b50&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_ad230703-66b0-4865-a731-56af8c572b50&userType=NON_REG].
