iHAVECPU Founder Admits Pursuit of Wealth drives Business, Prioritizes brand Legacy
BANGKOK - Pao-Piradon, founder and CEO of popular Thai computer retailer iHAVECPU, openly stated his primary motivation for building the business is financial success, coupled with a desire to create a memorable brand. In a recent interview, Pao-Piradon emphasized the demanding nature of his role and the importance of leading by example to foster a diligent company culture.
Pao-Piradon,who also serves as the company’s primary videographer,expressed confidence in his work ethic,asserting,”because I believe that if the CEO is not as diligent Business will never reach the end either.” he believes a CEO’s diligence impacts both customer perception and internal team motivation. “CEOs must be extremely diligent…If subordinates see that the CEO is still this diligent He will not dare to be lazy himself,” he stated.
The iHAVECPU approach eschews aggressive sales tactics common in live broadcasts, notably given the company’s higher price points – ranging from ten to thirty thousand [currency unspecified]. Instead, Pao-Piradon focuses on establishing trust thru knowledge sharing and demonstrating product value. He described his sales strategy as ”Selling without selling,” prioritizing providing customers with data and building confidence over immediate purchases. He anticipates this approach fosters long-term loyalty, with customers returning when they are ready to buy, knowing they are dealing with a trustworthy source.
Pao-Piradon acknowledged the immense effort required to maintain iHAVECPU’s position, stating, “Without iHAVECPU, there would be nothing left.” Despite the demanding workload, he indicated a commitment to remaining at the helm, but with a humorous caveat: “But one lifetime is enough…In the next life, if it’s real I don’t want to be a business owner anymore. it’s tiring, really tiring.All I want is this life.”
