LAS VEGAS – Disney and Formula 1 have announced an expanded multi-year collaboration, bringing Disney’s storytelling and characters to the high-speed world of racing, begining with the Las Vegas Grand Prix. the partnership, dubbed “Fuel the Magic,” will immerse fans in unique experiences both at the track and at home.
The collaboration extends beyond branding,encompassing a merchandise collection launching in early November and exclusive content. This marks a significant expansion of Disney’s sports presence and Formula 1’s reach into family entertainment. The partnership is designed to run through the 2026 and 2027 seasons, promising sustained engagement for fans.
A limited-edition Disney x Formula 1 merchandise line will debut on-site at the F1® Las Vegas Hub Presented by American Express within the Venetian Resort Las vegas. Select items will also be available for purchase on DisneyStore.com in North America.Details and a full reveal of the collection are forthcoming, according to the Disney Parks Blog.
Disney will also be the official F1 broadcaster, bringing races to a wider audience. The “Fuel the magic” campaign will deliver exclusive behind-the-scenes content and imaginative storytelling throughout the partnership’s duration, aiming to enhance the fan experiance for those at the track and viewers worldwide.
