Yahoo Updates Data Practices, Offers Users Greater Control Over Personal Data
FINLAND – 2025/10/18 17:26:12 EEST – Yahoo is informing users of updates to its data practices, detailing how it utilizes personal information for targeted advertising, content personalization, and service development. The changes, outlined in a recent notice, provide users wiht more granular control over how their data is used and offer options to limit tracking.
yahoo, a component of the Yahoo group, leverages precise geolocation data, IP addresses, and browsing/search history for analytics purposes. This data fuels personalized advertising and content delivery, enables measurement of advertising effectiveness, facilitates audience research, and supports ongoing service improvements. users are now presented with choices regarding the use of cookies and personal data for these expanded purposes.
Individuals can opt-out of this data usage by selecting “Hylkää kaikki” (reject All). Alternatively,users can customize their preferences via “Hallitse tietosuoja-asetuksia” (Manage Privacy Settings). Consent can be revoked or settings modified at any time through links found on Yahoo’s websites and applications.
Further details regarding Yahoo’s data handling practices are available in its privacy policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_5362a163-7ff6-4ae4-b886-8e24d2b1086c&userType=NON_REG) and cookie policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_5362a163-7ff6-4ae4-b886-8e24d2b1086c&userType=NON_REG). These updates reflect a broader industry trend toward increased clarity and user control over personal data, driven by evolving privacy regulations and growing consumer awareness.
