Apple Races into Formula 1: Secures Media Rights from 2026
Apple will become the exclusive global home of Formula 1 racing beginning in 2026, ending ESPN‘s decade-long run broadcasting the motorsport series. The deal, announced Monday, marks a significant expansion of Apple’s sports content offerings and a major shift in how Formula 1 reaches its global audience.Financial terms were not disclosed, though reports estimate the agreement to be worth billions.
This move positions Apple as a central player in the rapidly evolving sports media landscape, directly challenging established networks and streaming services. While Apple TV+ has dabbled in sports with offerings like Ted Lasso and MLS Season Pass,acquiring Formula 1’s global media rights represents its most ambitious foray yet – and a bet on the sport’s continued growth,particularly in key markets like the United States.
Formula 1 President and CEO Stefano Domenicali hailed the partnership as a “historic moment” for the sport. “Apple is a fantastic partner who loves innovation and reaching new audiences,” Domenicali saeid in a statement. “We are incredibly excited to be working with them as we bring Formula 1 to more fans around the world.”
The agreement encompasses all Formula 1 content, including live race coverage, replays, highlights, and original programming. ESPN will continue to broadcast races through the 2025 season. Details regarding Apple’s specific programming plans and subscription models for Formula 1 content are expected to be revealed closer to the 2026 season.The transition signifies a broader trend of sports leagues and rights holders seeking direct-to-consumer distribution channels, bypassing traditional broadcast models.
