Yahoo Updates Data Practices,Giving Users More Control over Personalized Advertising
FINLAND – 2024/10/16 09:31:07 EEST – Yahoo is informing users of updates to its data practices regarding the use of personal information for advertising and content personalization. The changes provide users with greater transparency and control over how their data-including precise location, IP address, browsing history, and search queries-is utilized.
Yahoo, a component of the Yahoo group, leverages this data for analytics, delivering tailored advertising and content, measuring ad and content performance, audience research, and service progress. These updates come as data privacy regulations continue to evolve and consumer awareness of data usage grows. The changes impact all yahoo users in the European Union and potentially beyond,offering them choices about data collection for these specific purposes.
Users now have three primary options: except all data usage, reject all non-essential data usage, or customize their privacy settings.Selecting “Reject all” will prevent Yahoo and its partners from using cookies and personal data for personalized advertising, content recommendations, and measurement. Individuals can modify their preferences at any time through privacy and cookie settings available on Yahoo websites and applications.
Further details regarding Yahoo’s data handling practices are outlined in their privacy policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_2294b8ed-60d1-4812-a9af-6d793e3e7f6f&userType=NON_REG) and cookie policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_2294b8ed-60d1-4812-a9af-6d793e3e7f6f&userType=NON_REG).
