Boston Legacy FC Secures TJ maxx as Inaugural Front-of-Shirt Sponsor
Boston Legacy FC has announced a multi-year partnership with TJ Maxx, making the off-price retailer the club’s inaugural front-of-shirt sponsor ahead of its 2026 debut season in the National Women’s Soccer League (NWSL). The deal marks a notable milestone for the expansion franchise and underscores growing commercial interest in the rapidly expanding league.
The partnership arrives as the NWSL prepares for a landmark 2026 season, beginning February 20th and culminating in the NWSL Championship on November 21st. With the addition of Boston Legacy FC and Denver Summit FC, the league’s schedule will expand by 32 games. Together, the NWSL is experiencing a surge in broadcast coverage, with expanded deals with Disney/ESPN (increasing to 36 games), Paramount/CBS Sports (increasing to 38 matches, including the championship), and the addition of Victory+ (broadcasting 57 games). This heightened visibility is attracting increased sponsorship opportunities, benefiting both established clubs and newcomers like Boston Legacy FC.
TJ Maxx’s commitment to Boston Legacy FC reflects a broader trend of brands investing in women’s sports. Financial details of the sponsorship were not disclosed, but the partnership will see the TJ Maxx logo prominently displayed on the front of the team’s jerseys.
