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Qualtrics to Acquire Press Ganey Forsta for $6.75 Billion
Qualtrics has agreed to acquire experience measurement and data analytics provider Press Ganey Forsta for $6.75 billion, the companies announced. The deal will combine Qualtrics’ experience management technology with Press Ganey Forsta’s data, benchmarking, and healthcare expertise.
Qualtrics plans to leverage the combined capabilities to create an artificial intelligence platform focused on customer experience, patient experience, employee experience, and market research. The acquisition is expected to enhance offerings across these areas by integrating data analytics and specialized insights.
