Juicy Couture has named NBA All-Star Angel Reese as its new global ambassador and creative collaborator, teh brands announced today. Reese, a rising star in professional basketball and known for her vibrant personal style, will represent the apparel and accessories brand in campaigns and co-design a collection, ”Angel Couture.”
The partnership signals Juicy Couture’s continued strategy to connect with a younger,culturally relevant audience,leveraging Reese’s important social media presence and influence. owned by Authentic Brands Group,Juicy Couture operates 14 freestanding stores and is sold in department stores across approximately 94 countries,with its fragrance line available in 25,000 points of sale worldwide. Reese’s involvement aims to amplify the brand’s visibility and drive sales within the women’s,girls’,and baby apparel markets,as well as its accessories and jewelry categories.
Reese’s first project with Juicy couture is the “angel Couture” line, details of which have not yet been released. Juicy Couture’s offerings include apparel, handbags, shoes, intimates, swimwear, accessories, and jewelry. The brand’s fragrances are ranked among the world’s top prestige fragrances.
