## Microsoft Testing free, Ad-Supported Xbox Cloud gaming Tier
Microsoft is reportedly testing a free version of its Xbox Cloud Gaming service supported by advertisements, according to a report by *The Verge*. This move aligns with earlier predictions from industry analyst Daniel Ahmad, who suggested an ad-supported Game Pass plan could help maintain service sustainability following recent price increases.
The potential free tier would likely focus on cloud and mobile access,offering basic gameplay with ad interruptions,while premium,ad-free versions would remain available for console users. Microsoft announced broader changes to Xbox Game Pass earlier this month, including price adjustments and alterations to the service’s structure, which have drawn criticism from some subscribers.
Key considerations for the ad-supported tier include ad placement and frequency to avoid disrupting gameplay, and also implementing spoiler prevention measures within advertisements for streamed games. The company has not yet detailed how it will differentiate the free, ad-supported version from existing paid plans like Game Pass Ultimate in terms of content access.
The introduction of ads could expand the user base, attracting players to try the service before upgrading to paid subscriptions. Though, a poorly implemented ad experience risks alienating users. Microsoft will also need to gauge the reaction of current subscribers, who recently experienced price increases.
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