Allianz Austria Expands Creative Partnership with LWND and Aunt emma
Allianz Austria has announced the results of a recent agency pitch, selecting both LWND and Aunt Emma to share the brand’s creative budget and independently manage projects. This move signals a intentional shift away from a traditional lead agency model, prioritizing a diverse approach that leverages the unique strengths of each agency.
Since 2023,Allianz Austria’s dialog has been guided by the brand framework #ready,developed by LWND. both agencies will now contribute to evolving this framework and translating it into complete campaigns spanning brand image and product communication.
Millad Shahini of Allianz Austria explained the decision, stating, “We consciously opted for two agencies – LWND and Aunt Emma – to benefit from double creativity. Both will independently manage projects, bringing their individual strengths to create the variety we desire for our communication.”
LWND has maintained a long-standing relationship with Allianz Austria, previously handling the entirety of the brand’s communication. Aunt Emma emerged victorious from the pitch process as a complementary creative partner.
Gianna Schöneich, CEO of Aunt Emma, expressed her enthusiasm, saying, “It is a great pleasure to be able to support Allianz Austria’s communication efforts. Winning a portion of the budget demonstrates that our ideas and approach resonated, and that fresh perspectives are vital for continued brand development.”
The continued partnership with LWND was also highlighted. Melanie Fischer, Managing Partner at LWND, stated, “The renewed confidence placed in LWND is a strong endorsement. we’ve collaboratively established a clear strategic direction with #ready, and we look forward to continuing to build upon this foundation, reinforcing the values of Allianz.”
This dual-agency approach reflects Allianz Austria’s commitment to fostering creative innovation through a combination of established expertise and new perspectives.
