Pixelart: A Deep Dive into the Agency’s Success
Here’s a breakdown of the key details about Pixelart, based on the provided text:
core Business & Ideology:
* What they do: Pixelart is a digital agency specializing in developing integrated digital platforms. They focus on long-term, significant solutions rather than speedy fixes.
* Key Services: User experience (UX), technology, commerce, AI-Data insights, and marketing. They offer solutions in areas like Digital experiences, Digital Commerce & Platforms, Digital Business Solutions, and Digital Marketing.
* Core Philosophy: “Quality fanatics” – prioritizing long-term substance and value for clients. They aim to combine technology with emotion to create lasting experiences.
* Target clients: Premium destinations and large companies. They don’t focus on individual hotels, but rather on entire regions and their tourism offerings.
Key Clients (Examples):
* Wüstenrot
* Karriere.at
* Siemens
* Rosenbauer
* DAW Group (Syntesa)
* Ötztal tourism region (specifically SOELDEN.com)
* Kitzbühel Tourism (redesigning Kitzbuehel.com)
* Salzburg University of Applied Sciences
* Benteler
* Bründl Sports
* University of Mozarteum
* Salzburg AG
Focus on Digital Travel:
* Integrated Platforms: They build platforms that combine brand management with booking processes.
* Sölden/Gurgl Project: Developed e-commerce functionality for Sölden mountain railways (ski passes,event tickets,vouchers) with features like Dynamic Pricing and Skidata integration.
* Kitzbühel Project: Redesigning Kitzbuehel.com to consolidate all regional offers on one platform.
* Goal in Travel: To encourage direct bookings from destinations, rather than through international platforms like booking or Expedia, keeping value within the region.
Growth & Expansion:
* Strong Growth: Experiencing double-digit growth in both sales and employees.
* Vienna Expansion: Established a 15-member team in Vienna focused on digital & performance marketing and e-commerce. Aiming to grow this team to 20-30 employees.
* potential for Further Expansion: Considering a third location in the future.
Location Advantages (Salzburg):
* Customer Density: A high concentration of clients in the Salzburg area.
* Talent Pool: Salzburg University of Applied Sciences is a strong source of talent, with many graduates choosing to stay in the region.
* Quality of Life: Salzburg’s lifestyle attracts and retains skilled professionals.
* Competitive Landscape: A supportive and motivating digital agency scene in Salzburg, with healthy competition and niche specialization.
In essence, Pixelart positions itself as a premium digital agency specializing in complex, long-term projects for high-profile clients, notably in the tourism sector. They are experiencing meaningful growth and are strategically expanding their operations.
