Amazon Launches Fire TV Stick 4K Select, Disrupting Affordable Streaming
Paris, france – Amazon today announced teh Fire TV Stick 4K Select, a new ultra-high definition streaming device priced at €54.99, aiming to deliver a premium streaming experience at a more accessible price point. Pre-orders begin immediately, with an official launch scheduled for mid-October in France.
The Fire TV Stick 4K Select arrives as a direct competitor to Google Chromecast, Xiaomi TV Stick, and other budget-kind streaming solutions. Amazon emphasizes an enriched interface featuring a redesigned channel guide with personalized recommendations – up to a dozen suggestions based on user habits – and a centralized favorites list accessible across platforms like Prime Video, Netflix, and Disney+. The device also boasts increasing compatibility with cloud gaming services, including Xbox Cloud Gaming and Luna, alongside full Alexa integration.
Amazon assures users that data privacy is a priority, offering the option to opt-out of personalized recommendations. The device supports 4K streaming and includes all the features of Alexa. ItS positioned to appeal to consumers seeking a simple,content-focused streaming experience within a rich ecosystem.
