Volkswagen to Launch Sub-$20,000 Electric Car by 2027
Volkswagen is planning a new entry-level electric vehicle, aiming for a starting price around 20,000 Swiss francs (approximately $22,500 USD), slated for release in 2027. The announcement comes as Volkswagen seeks to compete with increasingly affordable electric vehicles from China and expand EV accessibility within Europe.
This move is part of a broader strategy within the “Brand group Core” – encompassing Volkswagen, Skoda, and Cupra – to leverage shared technical platforms and reduce production costs.The initiative aims to deliver competitive electric cars in the lower price segment, utilizing a modular platform currently underpinning models like the Skoda EPIQ, which is expected in 2026 and offers space for five passengers and 475 liters of luggage. The EPIQ, at 4.10 meters long, will be an alternative to the ID. Cross. Following this, the new, even more affordable EV will build upon the MEB+ platform, potentially being branded as the ID. up.
The strategy reflects a growing industry trend toward synergy and cost reduction in the electric vehicle market. Volkswagen intends to make European electric cars more competitive by utilizing common construction components across its brands. The company’s initial foray into this segment will be the ID. Every1, launching in 2027, with the goal of undercutting competitors and capturing a larger share of the rapidly evolving EV landscape.
