NBA Scores with Campaigns Led by outgoing CMO tammy Henault
NEW YORK – September 21, 2025 – As Tammy Henault prepares to step down as Chief Marketing Officer, the National Basketball Association (NBA) is reflecting on a period of record growth and cultural impact fueled by her innovative campaigns. Henault’s tenure has seen the league not only break attendance records but also solidify its position as a global entertainment force through strategic celebrity partnerships and compelling storytelling.
The NBA achieved its second-highest attendance figures for the 2024-2025 season, building on the momentum of a previously record-breaking year. Henault’s leadership was instrumental in this success, driving fan engagement and expanding the league’s reach worldwide. Her focus on integrating cultural relevance into marketing initiatives has resonated with a diverse audience, positioning the NBA for continued growth.
Henault’s strategy centered on leveraging the power of celebrity and cinematic techniques to elevate the NBA brand. Campaigns featured high-profile celebrity cameos and narratives that transcended the game itself, attracting new fans and deepening the connection with existing ones. These efforts have demonstrably broadened the NBA’s appeal beyond customary basketball enthusiasts.
Details on the most impactful campaigns during Henault’s time with the NBA can be found here: https://bit.ly/4guF0xp. Her departure marks a transition for the league, but the foundation she laid promises to continue driving the NBA’s success in the years to come.
