Roger Federer‘s On Partnership Propels Him to Billionaire Status, Continues Rapid Growth
Roger Federer has officially reached billionaire status, largely fueled by his investment in the Swiss sportswear brand On, according to recent reports. The tennis legend’s financial success story highlights a strategic shift in his business dealings, moving beyond long-term partnerships with Nike and Rolex to embrace a stake in a rapidly expanding company.
Federer’s deal with On, finalized while he was still an active professional tennis player, has proven to be his most lucrative business venture. He initially invested in On in 2019,and the brand has experienced exponential growth as then. Federer himself acknowledged his surprise at the speed of On’s success, stating in a CNBC interview, “I never thought it was going to work this well… I didn’t know that a brand could grow this quickly.”
The partnership began with Federer’s desire to support a Swiss brand and contribute to product development. ”All I thought was it would be cool to work with a Swiss brand, help the guys out,” he explained. He even began working on a shoe design before the deal was formally completed, aiming to assist the company in a competitive market.
federer’s involvement extends beyond financial investment; he actively collaborates on product design and serves as a global ambassador for the brand. his signature tennis shoe, ‘The Roger,’ has been a successful launch for On. the company now sponsors prominent athletes including Iga Swiatek and Ben Shelton.
The On deal was made possible by Federer’s decision to end his long-standing agreement with Nike.He also maintains partnerships with Uniqlo and Rolex. Federer previously stated he wasn’t focused on maximizing profit when he initially signed with On, emphasizing his desire to contribute to the brand’s success. “I started to realy get a sense of how important my opinions could be on a product,” he said.
Federer’s investment in On has reportedly netted him nearly triple his lifetime tennis earnings. The brand’s continued expansion suggests further financial gains for the tennis icon, with potential for growth into new sports markets.
