Sony Details AI Integration Plans for Games, Content Enhancement
TOKYO - Sony Interactive Entertainment is moving forward with plans to integrate artificial intelligence (AI) across multiple facets of its business, from game development to enhancing older content for current platforms. The company detailed its strategy, emphasizing a commitment to responsible AI implementation with robust legal adn ethical safeguards.
This initiative arrives as the gaming industry rapidly explores AI’s potential to streamline development, personalize player experiences, and revitalize existing libraries.sony’s approach aims to balance innovation with the need to protect intellectual property, notably regarding copyrighted music and content. The move impacts game developers working with Sony, consumers who will benefit from improved content, and the broader industry as it navigates the evolving landscape of AI-assisted creation.
Sony is collaborating with legal, privacy, and ethics teams to establish clear guidelines for AI usage. A key focus is preventing unauthorized use of copyrighted material. Beyond development, the company intends to leverage AI to improve the audio quality of older films and enhance image quality on the PlayStation 5.
Specifically, Sony is likely referencing a new upscaling technology, potentially the PlayStation Spectral Resolution Scaling (PSSR) expected on the forthcoming PS5 Pro, as a means of improving visual fidelity. Details on PSSR where previously discussed with Digital Foundry following inquiries to Mark Cerny.
