Theory Redefines Tailoring for Spring: Embracing “Undone elegance”
NEW YORK – Theory,long a mainstay of sophisticated workwear,is shifting gears for Spring,unveiling a collection that prioritizes comfort and everyday wearability without sacrificing its signature polish.Head of Design, Dushane Noble, is leading the charge, injecting a distinctly relaxed sensibility into the brand’s traditionally tailored aesthetic.
“We’re thinking about ways to bring tailoring outside of the office setting and more into the everyday lives of our customers,” Noble explained, signaling a move towards versatile pieces that seamlessly transition from work to weekend.
The collection embodies what Noble describes as ”undone elegance.” Expect softer silhouettes, a lighter color palette, and fabrics chosen for their comfort. Key looks include unlined blazers with subtly padded shoulders paired with wide-leg trousers, and deconstructed blazers layered over casual staples like sweatshirts, T-shirts, jeans, and cotton chinos.
This softening extends to outerwear,where a classic car coat is reimagined with a more relaxed feel – styled with a sweatshirt and capri knit leggings,for example. “We wanted to break the traditional codes within dressing – play with that tension of hard and soft,” Noble stated.
Recognizing the diverse preferences of its clientele, Theory isn’t abandoning its core customer. While offering roomier fits, the brand will continue to provide more fitted options, ensuring a variety of silhouettes are available. “It’s meaningful to have a skinny pant, but it’s also important to have something that feels a bit more fluid,” Noble emphasized.
Beyond silhouette, functionality is also key. Jackets feature convenient side slits for easy access to pockets, and pant breaks are positioned higher on the thigh to accommodate a wider range of heights.
The Spring collection also introduces playful elements, like a white shirt buttoned both front and back, and a striped button-down with an elongated back designed to peek out from under a blazer. Femininity remains central to the theory aesthetic, expressed through flowing linen and lace dresses and separates that complement the tailored pieces.
Expect a collection that feels both modern and timeless, offering a fresh perspective on sophisticated dressing for the woman who values both style and comfort.
SEO Considerations:
* Keywords: Theory, Spring Fashion, Tailoring, Women’s Fashion, Dushane Noble, “Und
