SALT LAKE CITY – netflix is tapping into astrology with a new “Zodiac Hub” designed to recommend shows based on a user’s astrological sign,as featured in a recent segment of KSL NewsRadio’s *My Minute of News* with Jeff Caplan.
The streaming giant’s initiative, launched on september 9, 2025, aims to personalize the viewing experience by aligning content with the characteristics associated with each zodiac sign. This comes as interest in astrology continues to grow in popularity, notably among younger demographics, and Netflix seeks to leverage this trend to increase user engagement. the feature is intended to provide a fun and novel way for subscribers to discover new programming.
Caplan’s report highlighted the hub’s recommendations, noting the potential for viewers to find shows that resonate with their personality traits as defined by their sun sign.listeners can access full episodes of *My Minute of news* at https://kslnewsradio.com/category/all-news/shows-podcasts/jeff-caplans-minute/.
KSL NewsRadio offers a variety of podcasts available at https://kslpodcasts.com/. Stay up-to-date with the daily newsletter by subscribing at https://kslnewsradio.com/subscribe-to-the-ksl-newsradio-newsletter/. Download the KSL NewsRadio app at https://kslnewsradio.com/app/, sign up for text alerts at https://kslnewsradio.com/1963519/ksl-newsradio-text-alerts/, and listen live at https://kslnewsradio.com/listen/. Follow KSL NewsRadio on facebook at https://www.facebook.com/KSLNewsradio/,TikTok at https://www.tiktok.com/@kslnewsradio?lang=en, and Instagram at https://www.instagram.com/ksl_newsradio/?hl=en.Read more articles at https://kslnewsradio.com/.
