Prima Ends Production of hit Series ZOO: New Beginnings
Prague, Czech Republic - Television Prima has ceased production of its popular drama series, ZOO: New Beginnings, the broadcaster announced this week. The decision marks a shift in prima’s programming strategy, prioritizing proven formats, mini-series, and content for its streaming platform, Prima+.
The cancellation, while potentially disappointing to some viewers, is a calculated response to evolving audience preferences, increased competition, and economic pressures within television production. While no replacement is slated to air before the end of 2025, Prima is focusing on upcoming series Elbe and Young Blood for its autumn schedule, alongside bolstering content available on Prima+. The future success of this strategy will be measured by the performance of these new projects and the growth of its streaming service.
Media research indicates that a combination of established formats and meaningful premieres can attract target demographics and often find a secondary audience on streaming platforms. Prima intends to continue developing mini-series and exclusive content for Prima+ as a core component of its future programming.
Premiere episodes of ZOO: New Beginnings were initially expected by the end of 2025, but the exact date remains uncertain due to potential adjustments to the winter program schedule. The decision to halt filming was described not as a sudden move, but as a long-considered strategy responding to the changing media landscape.
Sources: skupinaprima.cz,mediar.cz, kinobox.cz
