Sydney Sweeney Deflects Denim Ad Controversy at Toronto Film festival
Toronto – Sydney sweeney is steering the conversation firmly toward her new film,Christy,as she arrives at the 50th Toronto International Film Festival (TIFF). The two-time Emmy nominee is actively shutting down questions regarding her recent American Eagle jeans advertisement,hoping to refocus attention on her portrayal of boxing legend christy Martin.
The controversy surrounding the ad,which drew comparisons to Brooke Shields’ 1980 calvin Klein campaign,has followed Sweeney in the lead-up to the Christy premiere. However,Sweeney made it clear she intends to use TIFF as a platform to promote the film and its subject matter. “I am there to support my movie and the people involved in making it, and I’m not there to talk about jeans,” Sweeney told Vanity Fair. “The movie’s about Christy, and that’s what I’ll be there to talk about.”
Christy, directed by David michôd, chronicles the life of boxer Christy Martin, from her humble beginnings in West Virginia to her rise in the male-dominated world of professional boxing. The film explores Martin’s relationship with her trainer and husband, Jim (played by Ben Foster), and the personal battles she faced both inside and outside the ring.
The film is based on true events and marks the second collaboration between Sweeney and Black Bear, following their previous project, the horror film Immaculate.
The American Eagle ad sparked significant online debate, prompting the company to release a statement asserting the campaign “is and always was about the jeans.” The controversy even attracted the attention of Donald Trump, who publicly endorsed the ad, stating, “if Sydney Sweeney is a registered Republican, I think her ad is fantastic.” Sweeney’s firm stance at TIFF signals her determination to separate the promotional efforts for Christy from the surrounding media storm.
