DAZN’s acquisition marks a notable expansion of its football coverage in the UK market. The deal grants UK football fans extensive access to Italy’s top-flight league, Serie A, beginning with the 2025/26 season. this includes live broadcasts of more then 300 matches, offering extensive coverage of the league’s competitive action. Beyond live games, subscribers will also benefit from highlights packages and additional programming related to Serie A.
The move by DAZN underscores the increasing competition within the sports broadcasting landscape. DAZN, a globally recognized sports streaming service, has been strategically acquiring rights to various sports properties to build a comprehensive offering for its subscribers. Serie A, featuring prominent clubs such as Juventus, Inter Milan, and AC Milan, represents a valuable addition to DAZN’s portfolio.The league consistently attracts a substantial viewership, and its inclusion is expected to enhance DAZN’s appeal to football enthusiasts in the UK.
The financial terms of the agreement between DAZN and Lega Serie A were not disclosed. However, industry analysts suggest that the deal represents a substantial investment by DAZN, reflecting the perceived value of Serie A’s broadcasting rights. The acquisition is part of a broader trend of streaming services challenging traditional broadcasters for exclusive sports content. this shift is driven by changing consumer habits, with a growing preference for on-demand and digital viewing options.
DAZN’s strategy focuses on providing a direct-to-consumer streaming experience, bypassing traditional television channels.This approach allows DAZN to offer flexible subscription models and personalized content recommendations. The company has been actively expanding its presence in various international markets, securing rights to sports such as NFL, NBA, and UEFA Champions League in different regions. The addition of Serie A to its UK lineup further solidifies DAZN’s position as a major player in the sports streaming industry.
