Audi Launches China-Exclusive E5 Electric Vehicle, Signaling Brand Relaunch
Shanghai, China – August 20, 2025 – Audi has officially launched the E5, a fully electric vehicle designed exclusively for the chinese market. This debut marks a pivotal moment in the brand’s strategic relaunch in China, featuring a modernized logo and a distinct design direction. The E5 represents audi’s commitment to adapting to local preferences and accelerating its electric vehicle offerings in a key global market.
A New Era for Audi in China
For the past year, Audi has been outlining its revamped China strategy, previewing future models. The E5 is the first tangible result of this plan, differing significantly from audi’s European lineup. Developed in collaboration with SAIC Motor, a leading Chinese automotive manufacturer, the E5 integrates Chinese assistance technology and boasts a striking interior feature: a massive 59-inch display spanning the dashboard.
“We combine engineering, technology and German quality with the latest Chinese generation,” stated Ferin Soneira, Audi-SAIC project coordinator. “E5 brings the best of both worlds.”
Design and Specifications of the Audi E5
The Audi E5 blends elements of a station wagon and a hatchback, offering a versatile profile. Measuring 4.88 meters in length,it provides ample space,comparable to vehicles in the upper-midsize segment. the vehicle is powered by electric motors ranging from 220 kW to 579 kW, paired with battery options of 76 kWh, 83 kWh, and 100 kWh.
Did You Know? The E5’s expansive 59-inch dashboard display is a feature specifically tailored to appeal to Chinese consumer preferences for advanced in-car technology.
Audi projects impressive range figures for the E5, with the lowest battery capacity achieving 618 kilometers (approximately 384 miles) and the highest reaching 773 kilometers (approximately 480 miles) under optimal conditions. All-wheel-drive (quattro) versions offer intermediate ranges.
Advanced Technology and Safety Features
The E5 is equipped with a comprehensive suite of 27 sensors,including lidar,radars,and ultrasonic sensors,coupled with an NVIDIA Orin X-powered central computer. This advanced technology package positions the E5 competitively alongside leading Chinese electric vehicle brands.
Pro Tip: the integration of locally sourced components and advanced driver-assistance systems demonstrates Audi’s commitment to meeting the specific demands of the Chinese automotive market.
Pricing and Market Positioning
Despite its premium branding, Audi has strategically priced the E5 to be competitive within the Chinese market.The base “pioneer” trim starts at approximately €28,000 (roughly $30,500 USD), offering nearly 300 horsepower and a 0-100 km/h (0-62 mph) acceleration time of just 6 seconds. The top-tier trim, with integral traction and 776 horsepower, begins at around €38,000 (approximately $41,300 USD).
| Feature | Specification |
|---|---|
| Length | 4.88 meters |
| Motor Power | 220 kW – 579 kW |
| Battery Capacity | 76 kWh, 83 kWh, 100 kWh |
| Maximum Range | Up to 773 km (480 miles) |
| Starting Price (Pioneer Trim) | €28,000 (approx. $30,500 USD) |
Production and Future Plans
The Audi E5 is built on the new Digitalized ADP platform, jointly developed by Audi’s Chinese teams and SAIC Motor. Production takes place at the Anting plant, owned by the two companies, with deliveries to Chinese customers expected to begin this fall. Audi also recently launched updated versions of the Q6 model,the Q6L and Q6L Sportback,specifically for the Asian market,built on the VW group’s PPE platform.
Looking ahead, Audi plans to introduce further models tailored to the Chinese market in the coming years, aiming to regain market share after recent declines. What impact will this localized strategy have on Audi’s overall global sales figures?
the Growing Importance of the Chinese automotive Market
China has become the world’s largest automotive market, driving innovation and shaping global trends. Automakers are increasingly focusing on developing vehicles specifically for Chinese consumers,who demand advanced technology,connectivity,and luxury features. The shift towards electric vehicles is particularly pronounced in China, fueled by government incentives and growing environmental awareness. Audi’s strategy reflects this broader industry trend, recognizing the need to adapt to local preferences to succeed in this crucial market.
Frequently Asked Questions about the Audi E5
- What is the Audi E5? The Audi E5 is a fully electric vehicle designed and built exclusively for the Chinese market.
- What is the range of the Audi E5? The E5 offers a range of up to 773 kilometers (480 miles) depending on the battery configuration.
- Who developed the Audi E5? the E5 was developed in collaboration between Audi and its Chinese partner,SAIC Motor.
- What makes the Audi E5 unique? The E5 features a massive 59-inch dashboard display and is tailored to the preferences of Chinese consumers.
- How much does the Audi E5 cost? The base model starts at approximately €28,000 (around $30,500 USD).
