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Los Angeles, CA – May 16, 2024 – A growing chorus of music industry figures are calling for proactive regulation and a re-evaluation of intellectual property rights in the face of rapidly advancing artificial intelligence (AI) technologies.The debate, ignited by recent controversies surrounding AI-generated music and “virtual artists,” centers on protecting human creativity and ensuring fair compensation for musicians.
The discussion gained momentum following Timbaland‘s promotion of an AI artist created using Suno,a competing AI music generator to Udio,which sparked criticism from some corners of the industry. However, many argue the focus shoudl shift from individual instances of AI use to broader systemic issues. As producer and DJ,DJ Premier,stated in a recent interview,”These people are already here. they’re making music. Why not celebrate them and make them freaking citizens?”
Will.i.am, a long-time proponent of AI in music and an investor in Udio, expressed being unconcerned by the recent criticism directed at Timbaland’s promotion. He highlighted the Black Eyed Peas’ own introduction of an AI “member,” Vida,which received minimal backlash. “Did we get backlash for that? No, we didn’t,” he explained. “Why? Because we’ve already experimented with it. It wasn’t disruptive.It’s an extension of our creative process. We’ve explored this technology previously. And crucially, we didn’t utilize it to diminish human artistry.” Vida, launched in November 2023, has contributed to tracks like “EMO” and “BYTE,” showcasing the group’s integration of AI into their musical output.
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