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IMAX to Showcase AI-Generated Films from Runway‘s 2025 Festival Across Ten U.S. Cities
IMAX is set to present a curated selection of short films from Runway’s 2025 AI Film Festival, offering audiences a glimpse into the burgeoning field of artificial intelligence in filmmaking. The festival’s winning shorts will be screened in ten major U.S. cities from August 17th to August 20th. Participating locations include Los Angeles,New York,San Francisco,Chicago,Seattle,Dallas,Boston,atlanta,Denver,and Washington,D.C.
The ten films featured in this year’s festival will be shown as a single program. Among the highlighted works are “More Tears than Harm,” a visually artistic exploration of a challenging childhood in Madagascar,and “Jailbird,” which tells the story of a chicken rescued from factory farming and paired with a prisoner as part of a real-life British rehabilitation initiative focused on compassion.
Jonathan Fischer,IMAX’s chief content officer,stated that the company is expanding its platform beyond its traditional focus on highly accomplished and visionary filmmakers. He expressed excitement about experimenting with a new category of creators, recognizing the convergence of storytelling and technology in novel ways. cristobal Valenzuela, co-founder of Runway, emphasized that the quality, diversity, and narrative strength of these AI-generated films warrant a premium viewing experience.
This initiative signals a potentially different trajectory for technological disruption in Hollywood compared to the streaming revolution. While streaming services frequently enough created friction between exhibitors and new digital players, AI tools may offer a more collaborative path. Theater owners could potentially leverage AI to generate content that attracts new audiences, even though the personalization capabilities of AI might also bolster at-home viewing experiences.
Runway, a New York-based company that develops a range of AI filmmaking tools, hosts an annual film festival in New York and Los Angeles. This year’s event, held at Lincoln Center’s Alice Tully Hall in New York and the Broad Stage theater in Los Angeles, attracted significant attention, drawing crowds and generating 6,000 submissions.
Valenzuela reflected on the rapid evolution of the field, noting that what was considered a “crazy idea” three years ago has now led to millions of peopel creating billions of videos using AI tools that were once unimaginable. He acknowledged that the films are still in an evolving state, with sound and photorealistic imagery representing ongoing iterative processes for AI companies, though the potential for achieving these goals is widely recognized.While many studios and distributors, such as Netflix, unofficially incorporate AI tools into their workflows, Runway has actively pursued industry partnerships, securing formal agreements with companies like AMC Networks and lionsgate.
Artificial intelligence has broadly captivated and concerned those in the film industry. While some fear AI could displace human creativity and labor,others beleive it holds the potential to usher in a new era of cinematic innovation.
