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Alternative Proteins: From Buzz to Business
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Following an initial surge of interest, investment in alternative protein sources has seen a decline. What strategies are needed to ensure more accomplished product launches in this sector?
The Global Quest for Enduring Protein
As the global population continues to grow and the environmental impact of traditional animal protein production becomes increasingly apparent, the imperative for more sustainable protein sources remains critical. In response, Wageningen University & Research (WUR) is actively exploring a variety of novel protein sources, including duckweed.
Duckweed, also recognized as water lentils, has received approval from the European Food Safety Authority (EFSA) for its use as a novel food ingredient within the European Union.Under optimal cultivation conditions, duckweed biomass can double its mass every 48 hours and boasts a protein content of up to 40% of its dry weight. WUR researchers anticipate that the first consumer products featuring duckweed-derived protein will be available in supermarkets by 2028.
In the United States, the California-based startup Plantible Foods has successfully secured $30 million in funding to scale up the production of Rubi Protein, a protein derived from duckweed. Similar to the utilization of tomato leaves, duckweed represents a meaningful advancement toward a more sustainable and plant-based food future.

Spotlight on Dutch Innovation: Three Startups Leading Protein Alternatives
In recognition of World Vegan Day, we are highlighting three of the most promising Dutch