Jaguar Land Rover (JLR) is navigating a complex transition to electric vehicles, with a stated goal of offering electric versions of all its luxury brands by 2030. This strategic shift comes as the company experienced a significant sales decline of over 15% in the previous quarter, a downturn attributed to a temporary halt in shipments to the United States.

Despite the recent sales setback, JLR remains committed to its electrification strategy. A company spokesperson confirmed the 2030 target, emphasizing a phased approach to new model launches, timed to align with market readiness and client demand.”We will launch our new models at the right time for our clients, our business and individual markets,” the spokesperson stated.

The company’s first all-electric Range Rover has garnered significant customer interest, with over 61,000 individuals on the waiting list. JLR has stated that this model is currently undergoing an exceptionally rigorous testing regimen,exceeding that of any previous Range Rover vehicle.

Further expanding its electric portfolio, an updated electric version of the Velar is slated for production in April 2026, though potential delays are acknowledged. The highly anticipated electric Land Rover