Red star FC has unveiled a striking new visual identity, a collaborative effort with contemporary branding studio Karl Anders. the rebranding initiative aims to solidify the club’s unique position and narrative.
The project involved a dedicated team from Red Star FC, including Paul Ducassou (Director of Communication and the Creative Studio), Théo Vigezzi (Media Social Communication Manager), Arthur Jouvelet (Manager of the creative studio), Quentin Clément (graphic designer), Sacha Chaudieu (graphic designer), and Joachim Blanquart (videographer). The Karl anders team comprised Lukas Besenfelder (Design), Claudia Fischer-Adppel (Creation Directorate), Marcel Häusler (artistic direction), and Lars Kreyenhagen (strategic direction).
About Karl Anders
Karl Anders is a contemporary branding studio with offices in Hamburg, Paris, and Vienna. The agency positions brands as active forces in strategy, culture, and society. As an avant-garde partner, Karl Anders assists companies, institutions, cities, and associations in developing their distinctiveness, articulating their values, and navigating transformation. Their work, encompassing rebranding, graphic systems, and campaigns, consistently targets the “Next Now”-the next level of relevance, the next narrative, and the next identity.
Established in 2011 by Claudia Fischer-Felt and Lars Kreyenhagen, the studio’s 25-person team has partnered with notable clients such as Congstar, FC St. Pauli, Kühne logistics University, the Munich Philharmonic Orchestra, Hamburg Tourismus, and Red Star FC.
The agency’s accolades include the Grand Prix of the ADC Germany in 2025,and it has been recognized as one of the most creative agencies in the german-speaking region.
Website: https://karlanders.io
LinkedIn: https://de.linkedin.com/company/karl-anders
