French Law Threatens Moroccan Call Center jobs: A Looming Crisis
Rabat, Morocco – July 3, 2025 – A new French law restricting unsolicited commercial calls is poised to significantly impact Morocco’s thriving call center industry, potentially triggering widespread layoffs. Teh legislation, set to take affect in August 2026, prohibits “canvassing directly or through a third party” without obtaining explicit, informed, and revocable consent from consumers. Violators face hefty fines – €75,000 for individuals and €375,000 for companies.
Morocco currently serves as a major outsourcing hub for French companies, with approximately 80% of moroccan call center activity focused on the french market. The sector is a significant employer, providing over 90,000 jobs and generating an annual turnover of 18 billion Moroccan dirhams (roughly €1.7 billion).
The law’s impact isn’t expected to be uniform. While larger operators like Intelcia anticipate only marginal effects, focusing on adapting to stricter regulations like respecting “no-call” days and honoring customer refusal requests, smaller call centers are predicted to bear the brunt of the changes. Intelcia’s CEO noted the law may empower established outsourcers while forcing smaller operations to comply with stricter standards.The potential for job losses has sparked concern in Morocco, with fears of a “wave of layoffs” already circulating.The new rules require a 60-calendar day waiting period before contacting a consumer who has previously opted out of being contacted. This restriction, coupled with the substantial penalties for non-compliance, presents a significant challenge for the industry.
