Geneva Gears Up for World Coffee Show
The aroma of innovation fills Palexpo as the World of Coffee Geneva, Europe’s largest coffee event, welcomes thousands of enthusiasts. The show, which began Thursday, spotlights the dynamic world of coffee and its many facets.
Coffee Culture on Display
The show, which closes this Saturday, showcases the latest in coffee innovation and sustainability. Attendees from across the globe are present, exploring community development and facilitating valuable trade and exchange opportunities. Coffee is a global industry; in 2023, the world imported over 110 million 60-kilogram bags of coffee (ICO).
Show Highlights
The Specialty Coffee Association, the foremost professional coffee organization, promises attendees a chance to discover the finest innovations in coffee culture. International competitors are participating in four world coffee championships throughout the three-day show.
Event Finale
The event concludes with a Barista of the WCC performance, which will run from 8 p.m. to 11 p.m. this Saturday at the evening village, 24 youth route. Tickets are required for entry.
