Netflix Embraces AI to Revamp Recommendations

New features aim for hyper-personalization.

Netflix is integrating artificial intelligence to reshape user experiences. This new approach promises tailored content suggestions, moving beyond simple algorithmic recommendations to offer deeply personalized home screens.

AI-Driven User Experience

Some remain unconvinced by the new technology. I just want to see the results. People are unpredictable, and the best test for a technology is to put it in the hand of who will use to see where to go. I imagine that people will be very dissatisfied with the result, because they will make specific requests, stated HELTON SIMÃO GOMES.

ChatGpt Integration

Netflix is utilizing OpenAI’s ChatGpt to create novel features currently undergoing testing. The platform will allow users to search using specific moods and personalized options.

The platform’s current recommendation system will be reshaped, according to reports. This represents a significant shift towards hyper-personalization.

“Netflix is ​​a star in making technology a drive for your business. With the algorithmic recommendation she had realized that some series were more assisted than others, that’s how she started producing the house of cards. With Ia Generative, it will not be alone in the talk, the suggestions that listen and talk to Netflix will be used to change your feed”

—HELTON SIMÃO GOMES

With an average of 200 million hours watched daily on Netflix (Statista 2023), the impact of AI-driven personalization could be significant.

The Future of Content Delivery

Diogo Cortiz, a researcher, suggests that each user’s home screen could become unique, resembling personalized social media profiles. This development represents another step in hyper-customization.

The company is betting on the technology to make its service more engaging.