Gant and Château de Théoule Unveil “Summer Getaway” on the Côte d’Azur
American sportswear brand Gant partners with the luxurious Château de Théoule for an immersive Spring/summer 2025 campaign.
Coastal Chic Meets Timeless Style
Gant’s “Summer Getaway” campaign is set against the backdrop of the legendary Côte d’Azur, specifically at the five-star Château de Théoule and its solar-powered refuge, The White Beach.This collaboration aims to fuse contemporary coastal aesthetics with Gant’s signature timeless style, creating an immersive experience for visitors.
Montauk Inspiration on the french Riviera
The spring/Summer 2025 campaign draws visual inspiration from Montauk, emphasizing casual wear and beach-ready ensembles. The partnership with Château de Théoule transposes this narrative onto the Côte d’Azur,blending Gant’s aesthetic with the relaxed energy of the coast. A curated selection of summer items, including mid-season apparel and exclusive beach towels, will be available for purchase on-site.
The White Beach: A Seaside Sanctuary
Located on the pristine coast of théoule-sur-Mer, facing Cannes Bay, The White Beach offers a refined seaside experience. Its idyllic setting, Mediterranean cuisine, and natural elegance provide the perfect backdrop for showcasing the spirit of summer.
Did you know?
Château de théoule was once a soap factory before becoming the residence of a Scottish Lord.
A Unique brand Experience
Fredrik Malm, Vice President Executive Global Commercial, Brand & Product at Gant, emphasizes the experiential aspect of the collaboration: We see this collaboration as an opportunity to create a stronger link with our community through an experience. The white beach reflects natural sophistication and relaxed energy that define the Glove summer universe.
The experience extends beyond fashion, incorporating elements of culture such as curated books, beach games, and personalized services for visitors, whether they are lounging under the sun or enjoying an aperitif on the sand.
Visit The White Beach
The exclusive experience at The White Beach is open to the public from May 22 until October 2025.
- Address: 55 BC, Lérins, 06590 Théoule-sur-mer, France
Hours of Operation:
- May 22 to May 31: Open from 10 a.m., lunch from 12 p.m. to 3 p.m., closed on Tuesdays and Wednesdays.
- June 1 to September 30: Open from 10 a.m., lunch from 12 noon (Monday to Sunday).
- June 12 to September 30: Open from 10 a.m., lunch from 12 p.m. to 3 p.m., dinner from 7 p.m.to 10 p.m.(Monday to Sunday).
Find out more: https://www.chateau-de-theoule.com/
About Gant
Founded in 1949, Gant has been an innovator in East Coast American style for over 75 years. From its beginnings as an innovative shirtmaker to its pioneering role in American sportswear, the brand continues to evolve its signature aesthetic for the modern consumer. Gant is present in 79 countries with more than 600 stores worldwide. For more information, visit gant.com.
About Château de Théoule
Once a soap factory and later the residence of a Scottish lord, Château de Théoule is now a five-star haven in Théoule-sur-Mer on the French Riviera. Reopened in the spring of 2024, it features 44 rooms and suites, a private beach, a spa, and two dining experiences: Mareluna, a Michelin-starred restaurant, and The White beach. The château combines ancient charm with contemporary elegance, offering guests a luxurious Mediterranean escape.
Pro Tip
Book your visit to The White Beach in advance,especially during peak season,to ensure you get a spot!
Gant celebrated the launch of the partnership with press,VIPs,and influencers from May 19 to 21,collaborating with the French agency Fuego for the project.
