Yahoo Updates Data Practices,Giving Users More Control Over Personalized Advertising
HELSINKI,Finland - December 4,2025 - Yahoo is informing users of updates to its data practices regarding the use of cookies and personal details for advertising and content personalization. The changes, detailed in a recently published notice, aim to provide individuals with greater transparency and control over how their data is utilized across Yahoo’s platforms and services.
These updates come as data privacy regulations continue to evolve globally and as consumers increasingly demand more agency over their online experiences. The changes affect all users of Yahoo’s services, including those accessing content through websites and applications. Users are now presented with options to accept or reject the use of their data for targeted advertising, analytics, and service progress.
According to the notice, Yahoo, as part of the Yahoo Group, collects data including precise geographic location, IP addresses, and browsing and search history. This information is used to deliver tailored advertising and content, measure ad performance, conduct audience research, and improve its services.
Users who do not consent to these data practices can select “Reject all.” Alternatively, thay can choose “Manage privacy settings” to customize their preferences. Yahoo emphasizes that users can modify or withdraw their consent at any time through privacy and cookie settings available on its websites and applications. Further details regarding Yahoo’s data handling practices are available in its privacy policy and cookie policy, accessible via links provided in the notice.
