Yahoo Updates Data Practices for European Users
HELSINKI, Finland – September 29, 2025 – Yahoo is informing its European users of updates to its data usage policies, detailing how personal information is collected and utilized for targeted advertising, content personalization, and service development. The changes, outlined in a recent notice, clarify the scope of data analytics performed by Yahoo and its partners.
Yahoo,a component of the Yahoo group,leverages precise geolocation data,IP addresses,and browsing/search history to deliver customized advertising and content experiences. This data also facilitates measurement of advertising effectiveness, audience research, and ongoing improvements to Yahoo’s suite of services. The update comes as data privacy regulations across Europe continue to evolve, placing increased emphasis on user consent and openness. These practices affect all Yahoo users within the European Union and European Economic Area.
Users are presented wiht options to manage their data preferences. Selecting “Hylkää kaikki” (Reject all) prevents Yahoo and its partners from utilizing cookies and personal data for these specified purposes. Alternatively, users can choose “Hallitse tietosuoja-asetuksia” (Manage privacy settings) to customize their individual preferences.
Individuals can revoke or modify their consent at any time through links found within Yahoo’s websites and applications.further details regarding Yahoo’s data handling practices are available in its privacy policy [https://sports.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_84f37d4a-6544-4116-ab0c-f27a93d619d3&userType=NON_REG] and cookie policy [https://sports.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_84f37d4a-6544-4116-ab0c-f27a93d619d3&userType=NON_REG].
