Yahoo updates Data Practices, offering Users Greater Control Over Personalization
FINLAND - November 19, 2025 – Yahoo is informing users of updated data practices regarding the collection and use of personal facts for advertising and content personalization. The changes, detailed in a newly presented consent notice, outline how yahoo and its partners leverage precise location data, IP addresses, browsing history, and search queries to deliver tailored experiences, measure ad performance, conduct audience research, and refine service development.
These updates arrive as data privacy concerns continue to escalate globally, and as regulations like the EU’s Digital Services Act place increased emphasis on user consent and clarity. The changes impact all Yahoo users in the European Economic Area and affect how personalized content and advertising are delivered across yahoo’s platforms,including its finance and news sites,as well as its applications. Users are now presented with clearer options to manage their data preferences.
According to the notice, Yahoo, as part of the Yahoo-konserni (Yahoo group), utilizes this data to enhance user experiences. Specifically, the company states it employs these data points for analytics, to provide customized advertising and content, to enable measurement of advertising and content effectiveness, to investigate audience demographics, and to improve its services.
Users have three primary options: accept all data usage, reject all non-essential data usage, or customize their privacy settings through a dedicated “Manage Privacy Settings” portal. The notice explicitly states that consent can be revoked or modified at any time via links found within Yahoo’s privacy and cookie settings,or through the data privacy management panel on its websites and applications.
Further details regarding Yahoo’s data handling practices are available in its full Privacy Policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_7a73c93d-4bb8-4439-941d-ce230efac3f6&userType=NON_REG) and Cookie Policy ([https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_7a73c93d-4bb8-4439-941d-ce230efac3f6&userType=NON_REG](https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_7a73
